. Believe it or not, digital skills have been necessary for the workplace for decades. For as long as computers, servers and electronic communications existed, digitally inclined professionals, such as IT specialists and employees, have been needed who can safely eject a floppy disk. For more information on UNLV digital training camps, call our admissions counselors at 702-832-4555 or fill out the form below.
Digital skills are a key part of the future of work, both for organizations and employees. Improved productivity and efficiency, and better communication are just some of the benefits of digital skills training. In the modern workplace, digital skills are highly valued; in the future, digital skills will be vital. In this blog, we reveal the 10 most valued key digital skills that educators should offer to ensure that their students get the best digital jobs in all sectors.
So let's dive in to discover the top 10 employable skills for students and employers. According to a recent study, there are 4.2 billion active social media users worldwide. Of these, 4.15 billion are active users on mobile devices. These figures show a 13.2% increase in the number of social media users worldwide in just one year, with no signs of slowing down.
Educators who recognize the influence of social media must understand the complexities of each platform, from YouTube to TikTok marketing, and its potential to maximize community participation and provide graduates with valuable and applicable skills. Beyond social media, search engine marketing (SEM) is one of the most influential disciplines that marketers rely on. To put things into perspective, 81% of Internet users search online for a product or service to buy, and Google accounts for 70% of that traffic. During Covid-19, many marketers turned to mass communications to target customers, instead of using precision, data-based marketing.
According to McKinsey, a consumer goods company predicted that demand for beauty products would increase as people came out of lockdown. By monitoring reopenings and using data, they focused their investment on media and saw a double-digit increase in sales. Basically, data analysis allows students to make informed, data-based decisions to gain better business knowledge. The numbers define if a campaign was successful and at what percentage.
Companies don't want to waste valuable marketing dollars based on instinctive trends or instincts. It's about maximizing the effectiveness of each campaign and optimizing the return on investment. Content comes in many forms: blog posts, videos, podcasts, infographics, and even status updates on social media. Marketers can spend their time optimizing keywords and advertising campaigns, but content is still king.
After all, a website or social media page is based on its content, and without it, customers have no way of understanding the benefits of a product or service. People can change their social media accounts or home addresses, but people aren't likely to change their email addresses. That's why professionals who understand the power of email marketing to connect directly with consumers are in high demand. Video has gone from being just a form of entertainment to becoming a major driver of content on social networks.
YouTube is now a powerful and influential platform, while networks such as TikTok and Instagram have taken a radical turn on video to create wealthy influencers. Why is video so popular? Since smartphone users are getting younger, social media applications such as WhatsApp, Weibo and WeChat are becoming the de facto tools for instant message communication. In fact, WhatsApp has more than 2 billion users worldwide and most of the downloads come from the United States. Video as content is easier to consume than other formats, e.g.
e.g. It's also more entertaining and attracts Millennials. By combining the emotional power of video on social media with the reach and reach of digital advertising, markets can access a growing market of engaged consumers. To ensure that your students learn the most relevant and up-to-date marketing skills, offer them the DMI Professional Diploma in Digital Marketing.
This certification will teach them the basics of digital marketing and will delve into the main specialties mentioned above, such as SEO, SEM, email marketing, social media marketing and much more. Digital skills are associated with a number of benefits, both for people and for the economy in general. These include improving employment prospects, financial capacity, access to support services, improved health and well-being, and the ability to participate socially and within the community (UK Parliament Post). School programming clubs and vocational training companies5 are happy to fill the gap left by the public sector in terms of digital skills, but there are also ways in which a person can develop their digital skills individually.
Students who learn digital skills not only become more employable, but they also prepare their careers for the future by understanding the main digital channels. While digital skills, such as computer literacy and data skills, have grown in importance in recent years, the need for digital skills has never been greater. This reflects an increase in the digital nature of existing jobs and the addition of new digital jobs. There is a genuine fear of a digital skills gap3 created by the rise of the digital economy compared to the number of people trained to work in it.
Research has shown that 11.3 million people lack the full set of basic digital skills and that 10% of employees have no basic digital skills. Ascentis has recently launched its Essential Digital Skills Qualifications (EDSQ), which are fully funded for adults who have no experience with digital devices and the Internet. A report from Worldskills UK revealed that 92% of companies say that a basic level of digital skills is important to their employees, and the same report concludes that 76% of companies would be less successful if they lacked digital skills. Digital skills are defined as the ability to find, evaluate, use, share and create content using digital devices, such as computers and smartphones.
Added to this is the affirmation that digital skills are being incorporated into all areas of work 2; medicine, entertainment, communication and retail are becoming fields in which digital skills are essential. .
