Digital awareness means that one is able to understand and use technology in an increasingly interconnected world. Graduates entering the workforce must realize how their digital interactions (on social media, for example) can have a lasting impact on their personal and professional lives. The term “digital awareness” describes the sense of experience, comfort and competence required for the use of basic technology. Smartphones, tablets and other devices have been found to be directly related to isolation, depression and anxiety in people.
KidsMatter regularly organizes educational series aimed at educating the community on how to prevent digital addiction and practice a healthy balance in the use of technology. For people to be able to evaluate digital and multimedia messages independently, they must demonstrate their competence in digital and media literacy. In addition, Granit Doshlaku, co-founder and search director of Manaferra, a search engine marketing agency based on years of experience in the world of digital marketing, recognizes the crucial importance of digital awareness in today's business world. Regarding the digital awareness of companies, Doshlaku highlights: “I think that all current companies are digitally aware, but that's not enough.
In Europe, the Digital Competence of Educators (DigCompedu) developed a framework to address and promote the development of digital literacy. A digitally savvy person becomes a socially responsible member of their community by raising awareness and helping others find digital solutions at home, at work or on a national platform. Digital literacy refers to an individual's ability to find, evaluate and communicate information in a clear manner through writing and other media on various digital platforms. As they move to higher levels of digital literacy, entrepreneurs will be able to master and manipulate more complex digital technologies and tools, improving their company's absorptive capacity and innovative capacity.
A study conducted in Poland, commissioned by the Ministry of National Knowledge, measured parents' digital literacy when it comes to digital and online safety. While digital literacy initially focused on digital skills and independent computers, the advent of the Internet and the use of social networks has caused a shift in part in its approach to mobile devices. Given the multiple and varied implications that digital literacy has for students and educators, pedagogy has responded by focusing on four specific models of interaction with digital media. The Digital GAP Act is a passport to the digital economy of the 21st century, linking the peoples of the developing world to the most successful communication and commerce tool in history.
Digital literacy can also prevent people from taking advantage of the Internet, as photo manipulation, email fraud and identity theft often mislead digitally illiterate people, costing victims money and making them vulnerable to identity theft.
